Expert in the development and implementation of Brand Strategy for international technology companies, an expert in the creation of production facilities and international distribution of IT devices and licensed esports merchandise.
Yuri took his first administrative position in a product IT company while studying at the university. From 1996 to 2004, Yuri improved his management skills in technology companies, and in 2004 he headed the distribution line of AMD processors sales in the international company Asbis Enterprises. In this holding, since 2006, he began developing the Prestigio trademark from scratch. First as Chief Operations Officer, and then as CEO. During this time, the trade mark's turnover has grown from $16 million to $463 million per year.
In 2016, he joined the esports world by creating FS Holding, which manufactures and distributes both various gaming products and licensed esports teams’ merchandise.
In November 2020, TECHIIA merged the assets of FS Holding and WP Merchandise!, headed by Yuri Antoshkin.