FragStore offline shop is now open at VDNG with a showroom for gamers and esports fans.


On December 15, FragStore opened its doors. It is the first offline showroom in Ukraine for all the fans of games, esports, movies, comic books, and anime. The store is located in Pavilion 7 at the VDNG, next to the WePlay Arena Kyiv.

FragStore is an international network and its first shop in Ukraine is already open for visitors. Here you can find licensed products of popular world franchises like Blizzard, Marvel, DC Comics, Star Wars, Dota 2; esports teams merch, like Team Nigma, Team Liquid, SK Gaming, Virtus.Pro, Evil Geniuses, Fnatic and PSG Esports; cool devices, and much more. Gamers and fans will find everything in the store, from a keychain from the Harry Potter universe to game furniture and accessories.


Photo: FragStore

"At FragStore, we have dropped the notion of the regular store concept, it a place where people with common interests can gather and find their favorite topics, like video games, movies, esports, anime, comic books. Our visitor is a guest, not a client. Here anyone can test each device on a gaming PC or on a console, try on clothes, look at exclusive collectible figures more closely. And if the desired product is not in the showroom it can be ordered immediately from the online catalog, any product from keychain to the gaming chair. You can also order an individual PC assembly,” says Yuri Antoshkin, Managing Partner at FS Holding and WP Merchandise! CEO.

In the Kyiv FragStore you can test the gaming equipment, see the exclusives, talk to our sales who really knows the drill. In total, more than 3,000 licensed products are at your disposal.

The offline showroom is located in Pavilion 7 at VDNH on the territory of WePlay Esports Arena. Soon themed events, meetings with famous esportsmen, and other activities will be available for the guests.

We are waiting for the fans of their favorite franchises every day from 11:00 to 20:00.

FragStore - your next level.

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