WP Merchandise! joined the Licensing International Association

WP Merchandise! The premium-quality plush merch manufacturer WP Merchandise! became part of the leading trade organization for the global licensing industry the Licensing International.



Licensing International, formerly known as The International Licensing Industry Merchandisers ’Association, has been at the forefront of the global licensing industry for 35 years. The organization helps companies grow their business through the global network of contacts of the best industry representatives, as well as annual traditional industry forums on different continents.

Moreover, the organization conducts the annual International Excellence Award, one of the top annual events for the licensing industry, which celebrates the best licensed products, brands, collaborations, as well as retailers and manufacturers of licensed products.

“Being part of Licensing International means integrating even more deeply into the international market, for which we have been producing detailed plush license merch for several years. For us, this is an opportunity to introduce our product to even more companies, and our exclusive collector's merch from the world of games and esports to even more retailers,"- says Yuri Antoshkin, the Managing Partner of WP Merchandise!.

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